Campaign against illegal tobacco aims to reduce child smoking rates



The Keep It Out campaign is being launching to tackle the trade in illegal tobacco and stop dealers who sell to children in the Bradford district.

The trade in cheap, illegal tobacco makes it easier for children to access tobacco and more likely to start smoking. Tobacco kills half of all long term smokers.

Illegal cigarettes and tobacco are usually sold at half or even a third of the price, in a range of locations such as pubs and clubs, shops, from private houses or from street hawkers.

Six local authorities - Bradford, Calderdale, Kirklees, Leeds and Wakefield areas and City of York Council - are collaborating to launch the work which is commissioned by their public health teams and involves health, trading standards and HMRC working together.

Enforcement efforts are being supported by the http://www.keep-it-out.co.uk/ website where people can find out more about the problems with illegal tobacco.

Smokers are urged to think about the impact local illicit sales have on enabling children to smoke before they buy. Anyone who knows where it is being sold is being urged to call Crimestoppers on 0800 555111.