Bradford supports new campaign to improve your chances of being healthy at 70

Bradford Council is backing the launch of ‘One You’, a ground-breaking new campaign to help adults across the country avoid future diseases caused by modern day life. 


The campaign aims to encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.

By making small, positive lifestyle choices between the ages of 40 and 60, people could improve the length of time you live free from long term conditions.

Everyday habits and behaviours - such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough – are responsible for around 40% of all deaths in England,1 and cost the NHS more than £11 billion a year.2

Cllr Ralph Berry, Portfolio holder for health and social care, said:

“Every year around 900 preventable deaths happens in the Bradford district and many others live with the effects of surviving heart attacks, stroke, diabetes or cancer.”

“When we feel healthy and fit, it’s easy to ignore the things we do that aren’t good for us yet making small changes to your lifestyle could make a big difference during your retirement years.”

“If you want to take responsibility for improving your own selfcare, there are support services available in the district to help you improve your health by stopping smoking, getting more active or learning how to eat more healthily.”

Dr Taz Aldawoud, GP and clinical board member at NHS Bradford Districts Clinical Commissioning Group (CCG), leading on self-care, said:

“When people take good care of their own health it has benefits for everyone. They spend less time at the GP and other appointments and get more enjoyment out of life.

One You is really exciting and links with our ambitious plans in Bradford to help empower people to gain confidence to use self-care more. Simply by eating well, exercising and making small life changes, they can increase their chances of having a relatively trouble-free and independent old age. Even people who have one or more long-term conditions can become fitter and improve their quality of life in later life.”

Professor Sir Muir Gray, clinical adviser for the One You campaign said:

“Many diseases that impact people’s health and shorten their active lives can be prevented. Currently 42% of adults in midlife are living with at least one long-term health condition which increase their risk of early death and disability.

"We now appreciate that we need to take into account the environmental pressures that make it difficult to make healthy choices, having to sit eight hours a day at work for example, and then drive an hour home.

“One You is designed to help every individual identify not only their risks but also the pressures they face in their life and the stress that results, and then support them with personalised tools and advice.” 

Latest figures show that life expectancy at older ages is at record levels, yet many are spending their retirement living in ill health. Currently life expectancy across the district is 77 for men and 81 for women. However residents’ healthy life expectancy is 59 for men and 62 for women.

The new campaign from Public Health England will help adults to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.

One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it’s too late.

It is encouraging adults to start by taking a new online health quiz, called ‘How Are You’. This innovative quiz provides personalised recommendations based on your results and directs  people to tools and advice to help them take action where it’s most needed.

“This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track.”

For more information and to take the ‘How Are You’ online quiz, click here

You can also find more information on the Bradford Council website