Bradford Beating Diabetes takes its message to Shipley shoppers

The Bradford Beating Diabetes (BBD) campaign is joining forces with local radio station Pulse to raise awareness of Type 2 diabetes among Shipley shoppers on Friday (13 Nov).


NHS staff from the BBD team will be out and about with Pulse at the Asda store in Shipley from 11am to 3pm – chatting to shoppers about Type 2 diabetes, how to prevent it and the support available if they are at risk.

The event, the day before World Diabetes Day, will get the message out loud and clear to local people who could be at risk of Type 2 diabetes, but may not even know it. The BBD team will be handing out leaflets and talking to people about recognising the warning signs of the disease.

People can also pick up healthy living tips and learning how a healthy diet, including fruit and vegetables, can help prevent and control diabetes.

But behind the fun event is a serious message: there are thousands of people in Bradford who are at risk of developing the most common type of diabetes, Type 2.

The BBD campaign was launched by NHS Bradford City Clinical Commissioning Group (CCG) two years ago to raise awareness of the disease and to prevent people from developing it. It is now expanding into the Bradford Districts CCG with people being offered the chance to improve their health by getting a diabetes check-up and, if needed, advice and support to improve their lifestyle and cut their diabetes risk.

Dr Chris Harris, clinical lead for diabetes at Bradford Districts CCG, said: “We hope as many people as possible come along to see us on Friday because we want to prevent as many people as we can from developing Type 2 diabetes, as well as providing excellent care and advice to those who have the condition.

“The number of people living with, and at high risk of, Type 2 diabetes is rising locally and nationally, but our message is that catching it early, with treatment and changes to diet and exercise, could help people control the condition much more easily. Many people are able to prevent the disease completely.”

Bradford Districts CCG’s priority is to work with around 9,000 people who have been identified as being at high risk of developing diabetes.

The campaign is starting with letters going to all those people who are already at moderate or high risk, so they come to their GP practice for another blood test to check their glucose levels – a key indicator of diabetes. Then, depending on the results, they will be offered a tailor-made package of treatment and advice.

Adverts are currently running on Pulse to raise awareness of diabetes and help people learn more about the risk factors and what local NHS support is available to help people stay well and healthy.

Since the campaign started in 2013, more than 12,000 people in the City area who are at risk of developing diabetes have taken part in the programme, 6,000 of whom have received lifestyle advice from their GP or healthcare team.  A further 200 are taking part in the programme’s 12 month intensive lifestyle change programme to help prevent them developing the disease in the future.  And more people than ever are now receiving all of the recommended health checks as part of their diabetes treatment and follow-ups.

The BBD campaign has been recognised for its innovation, having been named as one of seven demonstrator sites for the National NHS Diabetes Prevention Programme.

The programme - a joint initiative between NHS England, Public Health England and Diabetes UK - aims to significantly reduce the four million people in England otherwise expected to have Type 2 diabetes by 2025.