Bradford Beating Diabetes project shortlisted for national healthcare award

A project which has so far identified more than 700 local people with undiagnosed diabetes has been shortlisted for a major national healthcare award.

Bradford Beating Diabetes – which was launched in the area covered by Bradford City Clinical Commissioning Group (CCG) in 2013 – has been shortlisted for the 2014 primary care innovation award by the Health Service Journal (HSJ).

Helping to prevent people developing diabetes in the first place; and making sure those people with diabetes are looking after themselves and getting the right care and support, are the key aims of the campaign.

With over 7,500 diabetic patients in the City area, and an additional 5,700 people at moderate or high risk of developing the most common form of diabetes (Type 2), the CCG’s campaign is aimed at preventing diabetes becoming an inevitable part of many people’s lives.

GPs working with the Bradford Beating Diabetes campaign are systematically identifying everyone in the City area who is at risk of developing diabetes in the future to make sure they receive the appropriate advice, care and support to prevent or delay the onset of diabetes, as well as helping those who have diabetes to manage their condition and prevent serious complications.

Some people are more at risk of developing diabetes than others: those who have a family history of diabetes; are overweight or have a large waist size; are not physically active; and people who are south Asian or African Caribbean. But the onset of diabetes can be prevented or delayed if people are aware of how to look after their health and have access to the right support.

As part of the campaign, people who are at risk of developing diabetes are offered intensive lifestyle change programmes, run by local people trained as Diabetes Champions.

All 27 family doctor (GP) practices in Bradford City CCG’s area are taking part in the campaign.
“We’re thrilled that our project is being recognised nationally for its innovative work with local people and our ability to work with GP practices to achieve the same aim,” said Dr Muhammad Adeel Iqbal, GP lead for long-term conditions at Bradford City CCG.

“Diabetes is on the rise locally as well as nationally - so it is one of our priority health challenges. Our aim is to prevent as many City patients as possible developing diabetes and to provide excellent care and advice to those who do have diabetes, so they stay well and in control of their condition.

“People often think that diabetes is just something that’s going to happen to them because of a family history of the condition or the fact that they know so many people who have it. We want this campaign to show that diabetes isn’t inevitable if more people knew how simple changes to their diet and lifestyle can reduce their risk.”

Alastair McLellan, Editor of the HSJ, said:  "The HSJ Awards are the greatest celebration of one of the world's finest healthcare systems. The excellence it recognises is the best example of why the NHS remains Britain's best loved institution."

In the next stage of the awards, members of the Bradford Beating Diabetes team will present their entry to a judging panel of the Heath Service Journal in October.  The awards ceremony will be held in London on 19 November.