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    [id] => 75
    [title] => Keep warm, keep well this winter
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    [route] => /news/keep-warm-keep-well-this-winter/
    [date] => 2013-12-23
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Keep warm, keep well this winter

Every winter in the UK, there are between 25,000 and 30,000 deaths linked to the cold weather.

That’s why GPs across Bradford and Airedale, Wharfedale and Craven are urging people to keep warm – to help prevent as many of these deaths as possible.

It’s been proved that cold homes can have a significant impact on people’s health and so it is critical that people try to keep warm to keep well.

The advice is part of a new winter health campaign funded by NHS clinical commissioning groups (CCGs) in West Yorkshire. It includes radio adverts and a new website, www.nhsstaywell.org which is an easy-to-access resource for a range of information, aimed at helping people enjoy good health during the winter.
“Keeping warm over the winter months can protect you from colds and flu as well as more serious conditions such as pneumonia, depression – and even heart attacks and strokes,” said Dr Andy Withers, clinical chair of Bradford Districts CCG.

“People need to take extra care to guard against these conditions if they are aged over 65 or if they already have a long-term health condition such as heart, lung or kidney disease. If it is particularly cold outside, patients who suffer from a heart or respiratory problem would be best to stay inside and keep warm.

“Patients with a disability or on a low income may also be more vulnerable to cold-related illnesses,” he added.

Government guidelines recommend that the main living room should be around 18-21 C (65-70F) with the rest of the house at a minimum of 16C (61F.)

The new winter website gives advice on keeping warm in bed by using hot water bottles or electric blankets, the importance of keeping the body properly fuelled by eating regular hot meals and drinks throughout the day, and how keeping active can also help the body maintain temperature.

Keeping the home warm can be difficult for some people since around four million households in the UK are currently in fuel poverty – where a household spends more than 10% of its income to keep warm.

If people are struggling to keep their homes warm, they could be eligible for winter fuel payments of up to £300 (available for those born on or before 5 July, 1951). 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23/12/13 / News

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    [id] => 73
    [title] => More GP practices open over Christmas holiday period
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    [route] => /news/more-gp-practices-open-over-christmas-holiday-period/
    [date] => 2013-12-20
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More GP practices open over Christmas holiday period

People are being urged not to wait at A&E if they have an urgent health problem this Christmas – as many GP practices in Bradford are open on extra days to see patients.

Thanks to funding from NHS England many practices are opening on Saturday 28 December and some will be open on Boxing Day and Sunday 29 December.

Being ill is never fun, especially over the Christmas period; that’s why people across Bradford are being urged to get prepared as part of the local NHS Stay Well campaign.

Instead of waiting at A&E with an urgent health problem, patients should check if their practice is open and get an appointment there.

Details of which practices in Bradford City and Districts CCGs are open on the extra days are available on the following websites:
• City: www.bradfordcityccg.nhs.uk/your-health/your-local-nhs-services-christmas-new-year/
• Districts: www.bradforddistrictsccg.nhs.uk/your-health/your-local-nhs-services-christmas-new-year/

Practices will also have this information on their websites, NHS Choices and in reception areas. Practices are closed on Christmas Day and New Year’s Day but some will be open on Boxing Day, Saturday 28 and Sunday 29 December. All practices will be open on Christmas Eve, Friday 27, Monday 30 and Tuesday 31 December.

Helping people make the right choice about which health service to use not only benefits themselves, but also helps doctors, nurses and other healthcare professionals in making sure people receive the right care over the festive period.
Demand on emergency services increases dramatically at this time of year, so it is important that patients stop and think: does this injury or illness really require emergency treatment?  Many winter health problems can be solved by staying at home and taking over the counter cold and flu remedies.
Unnecessary trips to A&E not only put a strain on NHS resources but also put others lives at risk.
There are many different ways that people can get help themselves get the right treatment and allow busy NHS services to help the people who need them most.

The options are:

• Self care – look after yourself at home with a well-stocked medicine cabinet
• Pharmacist (chemist) – for expert advice on common illnesses and the best medicines to treat them
• GP (Doctor) – for illnesses that just won’t go away, arrange to see your doctor
• Call 111 – if you need urgent healthcare, contact NHS 111 which will help you access the local service that can help you best
• A&E or 999 – only if you need very urgent medical attention.
People are also urged to visit: www.nhsstaywell.org – a new website which is an easy-to-access resource for a range of information, aimed at helping people enjoy good health during the winter. ) [tagsHTML] => [tags] => Array ( ) [categories] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [__info:RedBean_OODBBean:private] => Array ( [type] => category [sys.id] => id [sys.orig] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [tainted] => [sys.belongs-to] => Array ( [0] => 73 ) ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) ) [post] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 73 [title] => More GP practices open over Christmas holiday period [template] => Default [date] => 2013-12-20 [status] => 1 [parentid] => 6 [postorder] => 0 [deleted] => 0000-00-00 00:00:00 [commencement] => 0000-00-00 00:00:00 [expiry] => 0000-00-00 00:00:00 [lastupdated] => 0000-00-00 00:00:00 [visibility] => 1 [htmltitle] => [metadescription] => [metakeywords] => [redirect] => [standfirst] => [isfolder] => 0 [tags] => [media_id] => 0 [posttype_id] => 1 [eventstart] => 0000-00-00 00:00:00 [eventend] => 0000-00-00 00:00:00 [media] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 0 ) [__info:RedBean_OODBBean:private] => Array ( [type] => media [sys.id] => id [sys.orig] => Array ( [id] => 0 ) [tainted] => 1 ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) [sharedCategory] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - 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20/12/13 / News

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    [id] => 74
    [title] => Children and Families Bill
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    [date] => 2013-12-20
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Children and Families Bill

The Government is planning to change services for children and young people with Special Educational Needs (SEN) and disabilities.

These changes form part of the Children and Families Bill. The proposed changes include changes in the law, how children’s needs are assessed and how information and support is given in local areas.

Visit the Bradford Council website to read feedback from  consultations held with parents, carers, young people and professionals ahead of the changes. 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Bradford City [objecttype] => post ) [__info:RedBean_OODBBean:private] => Array ( [type] => category [sys.id] => id [sys.orig] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [tainted] => [sys.belongs-to] => Array ( [0] => 74 ) ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) ) ) [__info:RedBean_OODBBean:private] => Array ( [type] => post [sys.id] => id [sys.orig] => Array ( [id] => 74 [title] => Children and Families Bill [template] => Default [date] => 2013-12-20 [status] => 1 [parentid] => 6 [postorder] => 0 [deleted] => 0000-00-00 00:00:00 [commencement] => 0000-00-00 00:00:00 [expiry] => 0000-00-00 00:00:00 [lastupdated] => 0000-00-00 00:00:00 [visibility] => 1 [htmltitle] => [metadescription] => [metakeywords] => [redirect] => [standfirst] => [isfolder] => 0 [tags] => [media_id] => 0 [posttype_id] => 1 [eventstart] => 0000-00-00 00:00:00 [eventend] => 0000-00-00 00:00:00 ) [tainted] => 1 [sys.belongs-to] => Array ( [0] => 1 ) [sys.shadow.sharedCategory] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - 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20/12/13 / News

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    [title] => Expert patients lead the way in living well with long-term conditions
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Expert patients lead the way in living well with long-term conditions

People in Bradford City are leading the way in learning to live well with long-term health conditions – thanks to a new course which has been designed and delivered by patients, for patients.

Almost 40 women from the City area are due to complete an Expert Patient Programme (EPP) course this week. The six-week course has helped them learn more about how to manage their health condition and stay well and in control.

NHS Bradford City Clinical Commissioning Group (CCG) has funded the course in response to patients saying they wanted more locally-delivered education and support about how to look after themselves, while living with a long-term condition including: diabetes, heart problems, asthma, depression, arthritis and epilepsy.

Bradford patient Zulfiqar Hussain told CCG clinical leaders how the programme helped him after he suffered a heart attack.

He told the CCG’s governing body how the course had made a big difference to his life by teaching him how to stay well and manage his condition through lifestyle changes. Zulfiqar went on to become an EPP tutor and help many other people benefit from the course.

The CCG decided to fund a new round of courses – uniquely designed and delivered by trained patients who have had the same health conditions, for patients. So far two courses have been run, aimed at Asian women who are living with a variety of health conditions, and more are planned for next year focusing on mental health and diabetes.

The EEP is a nationally-recognised programme to support patients to improve their health and wellbeing by helping them gain confidence, skills and motivation to deal with their own health problems, in addition to other clinical and support services they may receive.

Max Mclean, lay member for patient and public involvement at Bradford City CCG, said the EPP was a great way for the CCG to help patients to be more in control of their health problems.

“We know from Zulfiqar and other patients how beneficial the EPP can be and that’s why wanted to fund these courses and provide some really practical support to our patients,” said Max. “This was a clear message from patients and exactly the type of information we need to hear about to help us make commissioning decisions for the future.

“This is a great example of patients directly influencing the way services are provided and telling us what matters to them most.”

The courses help people learn how to:
• break out of the symptom cycle
• become more active and less tired
• deal with difficult emotions
• make choices and plans which work for them
• eat healthily.

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17/12/13 / News

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Make being healthy top of the list this Christmas

Doctors are urging patients to give themselves the gift of good health this Christmas – and that means being prepared.

Christmas presents are probably wrapped, cards written and the tree decorated. But have the repeat prescriptions been ordered?

Being ill over the winter break is never fun so patients across Bradford and Airedale, Wharfedale and Craven, are being urged by health professionals to stock up on vital medicines.

The advice has been issued as part of a campaign funded by NHS clinical commissioning groups (CCGs) in West Yorkshire. It includes radio adverts and a new website: www.nhsstaywell.org which is an easy-to-access resource for a range of information, aimed at helping people enjoy good health during the winter.

Making sure patients have enough medicines to see them through the holiday period until GP surgeries re-open can not only make a difference to patients’ health but it could also ensure doctors are not called out unnecessarily or that people are not heading to A&E when they don’t need to.

Doctors are also reminding patients of the benefits of using their local pharmacies. Pharmacists are qualified experts in the use of medicines and can give advice on common symptoms, medicines and healthy living.

The pharmacy is also the perfect place for a spot of Christmas “shopping” when it comes to stocking up winter medicine cabinets. Useful items to consider include:

• pain relief such as paracetamol and ibuprofen
• cough and cold remedies
• sore throat remedies
• anti-diarrhoea treatments
• antihistamines
• indigestion remedies
• simple dressings and plasters

Dr Aamer Khan, urgent care lead for Bradford City CCG, said: “Winter is a time when demand on emergency services increases dramatically, so it is important that patients think: does this illness or injury really need emergency treatment? Sometimes self-care is the answer, especially for coughs and colds which cannot be treated with antibiotics anyway.

“If patients are taking regular medicines, making sure they have enough stocks to last over the holidays by getting organised with their repeat prescriptions is essential. This could prevent them becoming ill or even avert a medical emergency.”

Dr Colin Renwick, clinical chair at Airedale, Wharfedale and Craven CCG, said: “A well-stocked medicine cupboard is essential, especially over winter and the holidays. Having home remedies to hand means peace of mind. People should pop into their local pharmacies and ask for advice about essential items.”

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16/12/13 / News

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Use your head when it comes to your feet this winter

Weather forecasters are predicting heavy snow and ice in the coming weeks so there’s a risk that some of us could fall victim to slips and trips. 

That’s why advice from a new NHS campaign is to use your head when it comes to your feet. 

Avoiding sprains – or even worse, broken bones – is just one of the areas of advice covered in the campaign, aimed at helping people stay well and accident-free during the winter months.

Bradford and Airedale, Wharfedale and Craven clinical commissioning groups (CCGs) have joined together to fund the campaign which is backed up by a new website – www.nhsstaywell.org – a one-stop, go-to place for a whole range of winter health advice. 

The website gives information on how to treat sprains and strains with PRICE therapy. PRICE stands for protection, rest, ice, compression and heat – some of which should be used and some not. But if people are unlucky enough to take a tumble and sustain minor bumps and bruises, they can treat themselves at home, without the need to visit their GP or A&E department. 

Demand on emergency services increases dramatically during the winter but it is important that people stop and think: does this illness or injury really need emergency treatment? Many people who attend hospital A&E departments don’t really need to be there. If they do need medical care, there are other NHS services which are more appropriate. 

The new campaign and website explains clearly what to do if feeling unwell as well as what to do in an emergency. 

Topics covered include stocking up your medicine cabinet, thinking ahead when it comes to prescriptions, getting the best from your pharmacist and the importance of hand-washing to keep bugs like the norovirus (winter vomiting) bug at bay. 

There’s also a wealth of information about how to treat coughs and colds, getting protected against winter flu, and how to check your symptoms quickly and easily with the NHS symptom checker. 

Dr Aamer Khan, urgent care lead for Bradford City CCG said: “We want people to stay well this winter but if they do get ill, this campaign will give them all the information they need to get the right treatment, even if that’s self-care, so that our accident and emergency service is left for those people who need it.”

“If you use an alternative to A&E when you aren’t seriously ill, it could mean that you end up waiting for less time to receive care. This will also leave emergency services able to devote time to helping those with life-threatening and emergency conditions such as heart attacks, strokes and serious injuries,” added Dr Andy Withers, clinical chair of Bradford Districts CCG. 

Dr Colin Renwick, clinical chair at Airedale, Wharfedale and Craven CCG said: “Many people don’t realise how much time and money they cost the local NHS when they misuses A&E services. A&E is for accident and emergency cases only such as severe chest pain, difficulty breathing, significant head injuries and broken bones.” 

Radio adverts are being aired on stations across the region and details of the campaign have been sent out to dozens of voluntary and community groups, so that as many people as possible can stay well during the winter. 

For further information and photo/interview opportunities please contact the communications team on: 01274 237719 or ) [tagsHTML] => [tags] => Array ( ) [categories] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [__info:RedBean_OODBBean:private] => Array ( [type] => category [sys.id] => id [sys.orig] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [tainted] => [sys.belongs-to] => Array ( [0] => 70 ) ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) ) [post] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 70 [title] => Use your head when it comes to your feet this winter [template] => Default [date] => 2013-12-11 [status] => 1 [parentid] => 6 [postorder] => 0 [deleted] => 0000-00-00 00:00:00 [commencement] => 0000-00-00 00:00:00 [expiry] => 0000-00-00 00:00:00 [lastupdated] => 0000-00-00 00:00:00 [visibility] => 1 [htmltitle] => [metadescription] => [metakeywords] => [redirect] => [standfirst] => [isfolder] => 0 [tags] => [media_id] => 0 [posttype_id] => 1 [eventstart] => 0000-00-00 00:00:00 [eventend] => 0000-00-00 00:00:00 [media] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 0 ) [__info:RedBean_OODBBean:private] => Array ( [type] => media [sys.id] => id [sys.orig] => Array ( [id] => 0 ) [tainted] => 1 ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) [sharedCategory] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - 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11/12/13 / News

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    [title] => The future of NHS services: have your say
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The future of NHS services: have your say

The three clinical commissioning groups (CCGs) in the Bradford district – NHS Airedale, Wharfedale and Craven, NHS Bradford City CCG and NHS Bradford Districts CCG - are inviting local people to take part in the national debate about how health services can be best delivered now and in the years ahead.

The ‘A Call to Action’ debate aims to ensure that the NHS is ready to face the challenges of tightening budgets, an ageing population and an increase in demand for services.

The CCGs are encouraging people to take part in a survey to hear their experiences of local NHS services and any ideas they have on how services might be improved in the future. This will feed into the national debate and also help influence how local commissioning decisions are made.

Representatives from the CCGs will be attending events organised by Bradford Council next week (9 and 12 Dec) to promote the survey and talk to people about the local NHS. They will also share information about how to stay well during the winter and the diabetes campaign, run by Bradford City CCG.

The council has invited partner organisations to two events which it is holding to help develop the district’s new community strategy. The CCGs will be there to promote the NHS survey and talk to local people who attend. The events, which are open to the public, are on:
• Monday 9 December, from 4-6pm at the Banqueting Suite, City Hall, Bradford
• Thursday 12 December, from 4-6pm, KIVCA, Alice Street, Keighley

In ‘A Call to Action’, the NHS is asking local people to get involved in feeding back their personal opinions, experiences and stories as part of this discussion. There are four key areas the NHS needs to focus on:
• improving quality of care that people receive
• meeting everyone’s needs
• maintaining financial sustainability
• building excellence now and for the future.
The local CCGs will also use feedback from the survey, and other engagement work, to help them shape future services based on people’s experiences and suggestions for improvements.

People can join in the debate by taking part in the online survey at: https://www.surveymonkey.com/s/CCG_Health_Survey

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06/12/13 / News

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Pilot project shows value of integrated care to Manningham patients

A pilot project to support patients with long-term conditions through more joined-up care has proved a real success in Manningham.

As one of the pilots for Bradford’s integrated care for adults programme, a group of six GP practices in Manningham has piloted a project to look at how NHS and social care services can provide care within communities and prevent avoidable stays in hospital.

The practices, part of Bradford City Clinical Commissioning Group (CCG), identified 20 patients with the most complex and high risk needs – involving long-term conditions such as diabetes, asthma, heart problems and chronic obstructive pulmonary disease (COPD) - who frequently end up at hospital.

The project looked at whether these patients could have been supported better to manage their long-term conditions with focused health and social care input – looking at the patient’s family and support networks as well as their clinical needs.

With the support of a community matron, from Bradford District Care Trust, and a community coordinator, the practices worked with the patients over several months to build a picture of their world and how different services could support them to stay well and independent.

By taking time to visit the patients and speak to them and their family, the team soon discovered any gaps in their care; what carer support was available; and if there were any other issues, such as mental health problems, which made the patients more likely to attend A&E.

Dr Raf Rashid, Bradford City CCG’s lead for integrated care, said: “I’m surprised and very pleased at how well the project went; it really showed the value of social care and community input in the lives of certain patients whose needs are more than just clinical.

“The team was able to look in depth at a patient’s home life and identify where extra support could make a difference to how they feel about themselves, and hopefully make them better able to cope with their medical condition. The time invested in looking at a patient’s whole situation and linking with support services certainly pays off in the long-term with reduced demand on NHS services and a better quality of life for the patient.

“We found that simple things like encouraging a patient to join in activities at a day centre, or giving families some respite care, can change a patient and their family’s focus in a very positive way.”

The project showed that identifying patients with the most complex needs – and helping them to remedy issues before they become urgent and lead to unplanned hospital or care home admissions – can have far-reaching benefits.

This approach enables people to keep living at home, with all the things that are important to them within easy reach, and also keeps hospital beds free for genuine emergencies.

The Manningham pilot project has now ended but the practices are continuing with the integrated care model as it has been welcomed by staff and patients. The practices have learnt the value of looking at a patient’s whole needs and supporting them by working in a more coordinated and focused way with partners in social care and community groups.

The team responsible for helping the Manningham patients are just one of many initiatives in the district that aim to provide care within communities and prevent avoidable stays in hospital. Groups of GP practices have come together to work with community nurses, social services and voluntary groups to help coordinate better locally-based care across organisations.

To find out more about integrated care, visit: http://www.bradfordcityccg.nhs.uk/news/what-is-integrated-care/

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05/12/13 / News

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New NHS campaign to help people stay well this winter

Doctors are launching a campaign to urge patients in Bradford and Airedale to look after their health this winter and get the right NHS treatment if they are ill.

The winter campaign – which starts on 25 November – focuses on helping people to make the right choices about which health services they use over the winter. It also provides a range of useful information about how people can help themselves to stay well over the coming months.

The NHS clinical commissioning groups (CCGs) in West Yorkshire have joined together to fund the campaign so that as many people as possible across the region get the messages. It will use radio adverts, a new winter health website, and a range of awareness raising information for the public.

Demand on emergency services increases dramatically at this time of year, so it is important that patients stop and think: does this injury or illness really need emergency treatment?

Many people who attend hospital A&E departments don’t really need to go to hospital - they could be treated more quickly by their GP, their local pharmacist who can offer advice on common illnesses and the best medicine to treat them, or even by themselves with basic self-care, first aid and advice.

Radio adverts will be aired on stations across the region, backed up by a new website – www.nhsstaywell.org – which will be an easy-to-access resource for people who want more information to help them make the right choice.

The main topics covered include: not using A&E when you don’t need it; stocking your medicine cabinet; repeat prescriptions for long-term conditions; and using the symptom checker on www.nhs.uk. Additional messages about staying safe in icy conditions, the importance of hand washing to keep bugs at bay; and avoiding accidents after a night out will also feature.

Dr Aamer Khan, urgent care lead for Bradford City CCG, said: “We want people to stay well this winter, but if they do get ill the campaign gives them all the information they need to get the right treatment, even if that’s self-care, so that our accident and emergency service is left for those people who really need it.”

“We need to make sure that everyone knows about the range of NHS services that they can use if they fall ill this winter,” added Dr Andy Withers, clinical chair at Bradford Districts CCG. “If you use an alternative to A&E when you aren’t seriously ill, it could mean that you end up waiting for less time to receive care.

“This will also leave emergency services to devote time to helping those with life-threatening and emergency conditions, such as heart attacks, strokes and serious injuries."
Dr Colin Renwick, clinical chair at Airedale, Wharfedale and Craven CCG, said: “Many people don’t realise how much time and money they cost the local NHS when they misuse A&E services. A&E is for accident and emergency cases only, such as severe chest pain, difficulty breathing, significant head injuries and broken bones.

“We urge people to take care this winter and only come to a hospital A&E department if it is a medical emergency.”

There are many different ways that people can get help themselves get the right treatment and allow busy NHS services to help the people who need them most.

The options are:

• Self care – look after yourself at home with a well-stocked medicine cabinet
• Pharmacist (chemist) – for expert advice on common illnesses and the best medicines to treat them
• GP (Doctor) – for illnesses that just won’t go away, arrange to see your doctor
• Call 111 – if you need urgent healthcare, contact NHS 111 which will help you access the local service that can help you best
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25/11/13 / News

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'Your Good Health' on BCB Radio 106.6FM

Find out more about the NHS in Bradford on a new programme ‘Your Good Health’ on Bradford’s community radio station, BCB 106.6FM.

The programme goes out every fourth Wednesday at 6pm – the next show is on Wednesday 20 November.

In this month’s programme: why can’t the NHS be more joined up? We hear what’s being done to try to integrate different parts of the NHS and other public services more effectively.

Plus, we discuss the latest initiative to tackle the challenge of diabetes in Bradford and we put your experiences of Bradford Royal Infirmary (BRI) to the man in charge of the hospital.

‘Your Good Health’ is presented by Colin Philpott, a former BBC journalist who’s a lay member for Bradford Districts Clinical Commissioning Group (CCG), whose job is to make sure the public voice is heard in the NHS locally. ) [tagsHTML] => [tags] => Array ( ) [categories] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [__info:RedBean_OODBBean:private] => Array ( [type] => category [sys.id] => id [sys.orig] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [tainted] => [sys.belongs-to] => Array ( [0] => 66 ) ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) ) [post] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 66 [title] => 'Your Good Health' on BCB Radio 106.6FM [template] => Default [date] => 2013-11-19 [status] => 1 [parentid] => 6 [postorder] => 0 [deleted] => 0000-00-00 00:00:00 [commencement] => 0000-00-00 00:00:00 [expiry] => 0000-00-00 00:00:00 [lastupdated] => 0000-00-00 00:00:00 [visibility] => 1 [htmltitle] => [metadescription] => [metakeywords] => [redirect] => [standfirst] => [isfolder] => 0 [tags] => [media_id] => 0 [posttype_id] => 1 [eventstart] => 0000-00-00 00:00:00 [eventend] => 0000-00-00 00:00:00 [media] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 0 ) [__info:RedBean_OODBBean:private] => Array ( [type] => media [sys.id] => id [sys.orig] => Array ( [id] => 0 ) [tainted] => 1 ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) [sharedCategory] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - 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19/11/13 / News

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Going bananas to beat diabetes

Health workers will get fruity on World Diabetes Day – November 14th - to raise awareness of the disease.

They will swap their usual attire to dress up in fruit and vegetable costumes to highlight the importance of a healthy diet in managing or avoiding diabetes.

Lister Park, Bradford, will be the venue for a joint event, organised by award-winning charity, HALE (Health Action Local Engagement) with support from Bradford City Clinical Commissioning Group (CCG), which will launch its own Bradford Beating Diabetes campaign on the day.

The event, from 9am to 12.30pm, is being funded by Diabetes UK, who will have a representative in attendance.

Visitors will be able to tuck into delicious healthy snacks, cooked up on the specially-converted HALE MOV (mobile outreach venue) bus and learn about how a healthy diet, including fruit and vegetables, can help prevent and control diabetes, as well as being able to chat to Bradford City GPs, offering health advice.

A special guest will be the Lord Mayor of Bradford, Coun Khadim Hussain, who will be making an appearance at Lister Park, from 11 to 11.30am.

Coun Hussain said: “I am delighted that the HALE project and Bradford City CCG are raising awareness of diabetes across our community. I would encourage people to find out about the warning signs because this is a manageable condition if it is diagnosed early, so it is vital that people find out whether they or family members are at risk.”

Dr Adeel Iqbal, GP lead for long-term conditions at Bradford City CCG said: “We hope as many people as possible come along to support the events because we want to prevent as many City patients as we can from developing diabetes, as well as providing excellent care and advice to those who have the condition.

“Attending these events really could make a difference to their future health.”

HALE dietitian, Tahira Amin said: “We’re delighted to be hosting this event in partnership with Diabetes UK and Bradford City CCG. We hope that plenty of people will come along, have a chat, and take this opportunity to gain practical knowledge of how to prevent and manage diabetes through a healthy balanced diet.”

The event is one of two being staged in the city to mark World Diabetes Day. In Bradford’s busy Kirkgate Shopping Centre shoppers will be able to talk to GPs about the risks of diabetes and complete a questionnaire, as well as a fun quiz to work out which foods are good for helping to control diabetes and which aren’t. The stand will be on the lower mall from 10am to 3pm.

The message behind the two fun events is a serious one: There are over 7,500 diabetic patients, aged 17 and over, in the City area and an additional 7,200 people at moderate or high risk of developing the most common form of diabetes (Type 2).

The South Asian population, defined as those people whose ancestry is in the countries of the Indian subcontinent, including India, Pakistan, Bangladesh and Sri Lanka, are at increased risk of developing Type 2 diabetes.
The CCG’s Bradford Beating Diabetes campaign is aimed at identifying anyone in the City who may be at risk of becoming diabetic in the future and making sure they receive the most appropriate advice, care and support to prevent or delay the onset of the condition.

It will also support those who are currently being treated for diabetes, ensuring they receive the correct health care in order to manage their symptoms and prevent any related, serious conditions from developing.

Kirkgate Centre manager, Catherine Riley said: “This is something personal to me because my husband has Type 2 diabetes, so it’s great that this event is being held at the Kirkgate Shopping Centre. Anything that raises awareness of the risk factors leading to diabetes and which hopefully can help people avoid it can only be a good thing.“

In the first phase of the campaign, those already identified in the past 12 months at being at moderate or high risk, will receive a letter asking them to book in with their GP for a blood test. Then, depending on the results, they will be offered a tailor-made package of treatment and advice.

The second phase, to be rolled out in 2014, will enable people to know how likely they are to develop diabetes in the future and raise awareness about healthy lifestyles. The campaign will run until at least March 2015.

Diabetes reduces life expectancy by 10 years and is the commonest cause in the UK of blindness, kidney failure and non-traumatic lower limb amputation.

For further information please contact the CCG communications team on: 01274 237719 or email communications@wsybcsu.nhs.uk

Or contact Katy Whitham at HALE on: 01274 271088 or email katy@haleproject.org.uk . 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12/11/13 / News

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Bradford Beating Diabetes: clinical leaders hear first hand local people’s experiences of diabetes

Four local people with diabetes are sharing their experiences with local clinical leaders in the wake of a major campaign to overcome the challenges of the condition.

Bradford Beating Diabetes – which launches on 14 November (World Diabetes Day) - aims to raise people’s awareness of the disease to help them reduce the risk of developing it.  The campaign will help them to recognise the signs of diabetes, know how it is controlled and how complications can be avoided.  It will highlight the benefits of regular physical activity, eating healthily and making the right choices to reduce the risk of contracting the disease.

At its meeting on Wednesday, Bradford City Clinical Commissioning Group’s governing body will also hear about how the campaign can impact on local people.

Javid Akhtar, Mohammed Khaliq, Clarissa Britton and Zafar Iqbal will share the events that led to their diagnosis, how they have learned to manage their condition and their views on what could be done to help people avoid developing the condition.

Javid Akhtar, 67, originally went to his GP with an infection that wouldn’t clear up. From this he was diagnosed with diabetes - a condition, until then, with which he was unfamiliar.

Since his diagnosis, Javid has been on daily medication, exercises regularly, eats a healthier diet and has cut down the amount he is eating to keep his diabetes under control. He says “I have always been careful about what I eat, but now I make sure that I go to the gym two or three times a week and, on the days I don’t go to the gym, I go for a walk.”

Javid  says that if he had been aware of diabetes earlier and known he could be at risk, he would have taken action sooner.  He thinks it is a good idea to raise awareness and help people avoid develop the condition.

An impromptu men’s health check at work led to Mohammed Khaliq, 45, being diagnosed as borderline diabetic. He hadn’t been to the doctors in around 15 years and by the time he was diagnosed, changing his diet did not help to control his condition.  He is now taking daily medication for diabetes.

He believes that the convenience of unhealthy takeaway food is a major contributing factor and that regular health checks should be considered.

Clarissa Britton, 81, was diagnosed 16 years ago and also knew nothing about diabetes. She says: “I was quite surprised that I had something I didn’t even know about.  It is really important for me to attend all of my medical appointments without fail and to act on the advice they give me.”

Ten years ago, Zafar Iqbal, 50, started to suffer pain in his joints as well as pins and needles in his feet. He was diagnosed with both arthritis and type 2 diabetes and now takes daily medication.  He says:  “It had never crossed my mind that I might get diabetes.  It would be helpful to raise awareness, provide check-ups and talk to people about the condition.”

A fellow diabetic, Dr Akram Khan - the governing body lead and clinical chair of Bradford City CCG - believes that more needs to be done in the Bradford area to raise awareness of diabetes and to help people understand the steps they can take to prevent or delay the development of the condition.

“Diabetes can affect anyone but understanding what can be done to prevent it and raising awareness in the local area can really alert people to how they can lead a healthier life.

“That’s why we are launching the Bradford Beating Diabetes campaign as a way of putting a local spotlight on the condition and helping family doctors to target people who are at risk or have been diagnosed.”

Bradford Beating Diabetes is being delivered to patients by their own family doctors who will assess and identify those at risk and support them in taking steps to reduce that risk.  It will focus, in the first instance, on contacting people who are known to be at significant risk of developing diabetes. They will be offered brief interventions and/or be signposted to an intensive lifestyle change programme.  The second phase of the campaign, which is to be rolled out in 2014, will help to raise awareness about healthy lifestyles.

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05/11/13 / News

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Bradford beating diabetes through public awareness campaign

A major public awareness campaign on diabetes is being launched by clinical leaders in Bradford City this autumn.

Helping to prevent people developing diabetes in the first place; and making sure those people with diabetes are looking after themselves and getting the right care and support, are the key aims of Bradford City Clinical Commissioning Group’s (CCG) campaign.

With over 7,500 diabetic patients in the City area, and an additional 5,700 people at moderate or high risk of developing the most common form of diabetes (Type 2), the CCG is launching a campaign to prevent diabetes becoming an inevitable part of many people’s lives.

It will identify everyone in the City area who is at risk of developing diabetes in the future, and make sure they receive the appropriate advice, care and support to prevent or delay the onset of diabetes, as well as help those who have diabetes to manage their condition and prevent serious complications.

Some people are more at risk of developing diabetes than others: those who have a family history of diabetes; are overweight or have a large waist size; are not physically active; and people who are south Asian or African Caribbean. But the onset of diabetes can be prevented or delayed if people are aware of how to look after their health and have access to the right support.

To be launched on 14 November – World Diabetes Day – the campaign will run until at least March 2015, split into two distinct phases.

In the first phase, people who have already been identified in the past 12 months as at moderate or high risk of developing diabetes will be sent a letter asking them to book an appointment with the healthcare assistant at their GP practice for a blood test.

This test will show if they are still at moderate or high risk, or have become diabetic. Depending on the results, they will be offered a range of help, advice or treatment to keep them well and prevent or delay the onset of diabetes or control their diabetes, if they have it, and prevent complications.

“Diabetes is on the rise locally as well as nationally - so it is one of our priority health challenges,” said Dr Adeel Iqbal, GP lead for long-term conditions at Bradford City CCG. “We want to prevent as many City patients as possible developing diabetes and to provide excellent care and advice to those who do have diabetes, so they stay well and in control of their condition.

“People often think that diabetes is just something that’s going to happen to them because of a family history of the condition or the fact that they know so many people who have it. We want this campaign to show that diabetes isn’t inevitable if more people knew how simple changes to their diet and lifestyle can reduce their risk.”

The campaign is starting with letters going to all those people who are already at moderate or high risk, so they come to their GP practice for another blood test to check their glucose levels – a key indicator of diabetes.

“Many patients will be able to go away with expert advice to reduce their chance of getting diabetes, while others at higher risk will be offered an intensive lifestyle change programme to support them to lose weight, get more active and eat a healthy diet. The most important thing is that people get tested so that they know their risk and can take action – it’s as simple as that,” added Dr Iqbal.

In the second phase the campaign will be broadened to continue to raise awareness of diabetes and let people know how they can reduce their risk of developing the condition through simple health and lifestyle changes.

Practices will invite all adults aged over 25 (if they are from South Asian and certain other BME groups) or if they are aged over 40 (and white) and any others with conditions known to increase their risk of developing diabetes. Using the Diabetes UK risk score tool to find out whether people are at low, moderate or high risk of developing diabetes, practices will then follow this up by offering appropriate advice and support.

For more information about diabetes, visit: www.diabetes.org.uk

Dr Akram Khan – diabetes case study

Being diagnosed with Type 2 diabetes in 2007 came as a complete shock to Dr Akram Khan, clinical chair of Bradford City CCG and a Barkerend GP.

Despite knowing all the signs and symptoms of diabetes, he put his feelings of tiredness and generally being unwell down to working too hard, skipping meals and an unhealthy lifestyle.

His symptoms came on suddenly and it was a nurse at his practice who suggested he might have diabetes. She did a test, which confirmed the condition, and then made sure he went to his GP.

The diagnosis was a big wake-up call for Akram to look after his health and he soon started losing weight, walking up the stairs instead of taking the lift and cutting his portion sizes – all things that have helped him control his diabetes and stay fit and well.

“Diabetes really did come out of the blue for me,” said Akram. “I’d never been seriously ill, so even though I had some of the classic symptoms of diabetes they were too vague for me to think anything was wrong.

“Looking back, I only had symptoms for a couple of months so I hadn’t had previous tests for diabetes and didn’t know I was at such risk. This is why our campaign is relevant for so many people in City who do know they are at risk and have the chance to do something about it – hopefully to prevent or delay the onset of diabetes.

“I would urge everyone who receives a letter from their GP to book a blood test so they can find out if anything’s wrong and start taking steps to change their lifestyle and look after their health. I feel well now, my diabetes is under control and I have a far healthier lifestyle – it’s not been easy to change, but my family has really supported me and as a result we’re all eating less pizza and moving around a lot more!” ) [tagsHTML] => [tags] => Array ( ) [categories] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [__info:RedBean_OODBBean:private] => Array ( [type] => category [sys.id] => id [sys.orig] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - Bradford City [objecttype] => post ) [tainted] => [sys.belongs-to] => Array ( [0] => 63 ) ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) ) [post] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 63 [title] => Bradford beating diabetes through public awareness campaign [template] => Default [date] => 2013-11-04 [status] => 1 [parentid] => 6 [postorder] => 0 [deleted] => 0000-00-00 00:00:00 [commencement] => 0000-00-00 00:00:00 [expiry] => 0000-00-00 00:00:00 [lastupdated] => 0000-00-00 00:00:00 [visibility] => 1 [htmltitle] => [metadescription] => [metakeywords] => [redirect] => [standfirst] => [isfolder] => 0 [tags] => [media_id] => 0 [posttype_id] => 1 [eventstart] => 0000-00-00 00:00:00 [eventend] => 0000-00-00 00:00:00 [media] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 0 ) [__info:RedBean_OODBBean:private] => Array ( [type] => media [sys.id] => id [sys.orig] => Array ( [id] => 0 ) [tainted] => 1 ) [beanHelper:RedBean_OODBBean:private] => RedBean_BeanHelper_Facade Object ( ) [fetchType:RedBean_OODBBean:private] => [withSql:RedBean_OODBBean:private] => [withParams:RedBean_OODBBean:private] => Array ( ) [aliasName:RedBean_OODBBean:private] => [via:RedBean_OODBBean:private] => [writeOnly:RedBean_OODBBean:private] => ) [sharedCategory] => Array ( [1] => RedBean_OODBBean Object ( [flagSkipBeau:RedBean_OODBBean:private] => [properties:RedBean_OODBBean:private] => Array ( [id] => 1 [name] => Bradford City CCG [posttype_id] => 1 [page_id] => 7 [template] => Default - 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04/11/13 / News

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New alcohol funding helps people access help at their local GP practice

A new primary care alcohol support service has been launched in Bradford, thanks to funding from the local NHS clinical commissioning groups (CCGs).

For the first time, a network of primary care alcohol workers are providing help and support to GP practices in Bradford, for people concerned about their drinking. Currently, the new service is available at over 30 practices but the aim is to extend this to all surgeries in Bradford.

Bradford City CCG and Bradford Districts CCG have invested over £200,000 in the primary care service, for people whose drinking is hazardous or harmful, and an assessment hub, for people who are dependent drinkers.

The funding is part of a new £1.2m package of investment in alcohol services commissioned by the three CCGs in Bradford, Airedale, Wharfedale and Craven. This is a pilot project running over two years which will be evaluated to understand the impact the new services have made.

In Bradford and Airedale 92,000 people drink at hazardous levels, with 17,000 of these at harmful levels. This data shows that alcohol misuse continues to cause a range of problems, especially health problems, locally.

There is an increasing range of practical support and advice on offer across the district to help people with alcohol problems, and new funding from the CCGs is expanding the range of alcohol misuse services on offer.

Lifeline Project, a national charity which provides drug and alcohol misuse support services across the UK will work in GP practices across Bradford City and Districts CCGs to support people with alcohol-related issues. By basing support services in GP surgeries, so that patients can see an alcohol worker without having to go anywhere else, it is hoped that more people will seek help before their drinking becomes a more serious problem.

GPs will offer patients an appointment to see an alcohol worker if, after asking a number of questions about their drinking habits, they feel a patient would benefit from talking to someone about their drinking and getting some support and advice to cut down or stop. Depending on a patient’s needs, up to six sessions with a worker are available.

If a GP thinks there is an immediate need to get more intensive support for a patient, then they can make a fast-track referral to an assessment hub at Lifeline’s Bradford city centre base. Here, patients can receive up to 12 weeks’ support and be offered other treatment options, if needed.

In addition to the primary care service and assessment hub, all three CCGs have commissioned a community detox programme from Lifeline Bradford, which will be launched later this year.

Dr Graham Sanderson, the CCGs’ clinical specialty lead for alcohol, said: “Tackling the harm caused by alcohol is a top priority for us, and we are committed to working with partner agencies to stop the rise in the number of people suffering health and social problems due to alcohol misuse.

“I’m pleased that the new funding from the CCGs is starting to make a real difference where it’s needed most – at primary care level where people can easily access help and advice and take steps to change their lifestyle. The funding is also providing more intensive support for those people who need immediate help for their alcohol problems.”

Matt Birch, operations manager at Lifeline Bradford, said: “The stigma attached to walking into alcohol support centres can deter some people from coming forward and asking for help, so taking the service into GP practices can help make it easier for people to deal with, so they get the help they need at an accessible venue.

“There is a real need for this service, and the funding from the CCGs will increase the number of people we are able to help. These two new services, and the GPs’ involvement in identifying drinking problems in the early stages, are vital to tackling the alcohol problems we have in Bradford.”

For information about the new primary care service, people should contact their GP practice or call Lifeline Bradford on: 01274 735775.

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22/10/13 / News

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    [title] => 'At risk’ groups urged to have flu vaccine by Bradford Public Health Director
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'At risk’ groups urged to have flu vaccine by Bradford Public Health Director

Bradford’s director of Public Health Anita Parkin is urging those eligible to receive a free winter flu vaccination to make sure they get it.

The season of flu vaccination has begun and GPs across the district are inviting people to have their flu jab. This includes inviting all people 65 years-old and over, those with long term health conditions, children aged 2 and 3 years and pregnant women to have the flu vaccine

People in the clinically ‘at risk’ groups are 11 times more likely to experience complications if they get the flu than a ‘healthy person’. This includes those suffering from heart, lung, liver, lung kidney or lung disease, diabetes, stroke or a lowered immune system.

Children aged 2-3 are also being asked to take a safe and effective nasal spray vaccine to protect themselves and help prevent the spread of flu to adults and other children.

Anita Parkin, Director of Public Health for Bradford Council says:

“It’s vital that everyone who receives a letter from their GP makes an appointment to have the quick and simple vaccination and not leave it to chance.

“It’s not just a cold. Flu is very contagious and can be a really serious illness. Having the flu vaccine doesn’t just protect you; it helps stop the flu spreading to other people who may be even more vulnerable than you.

Dr Rona Daniels, Screening and Immunisation Lead, NHS England, West Yorkshire, said:

“Even if you’ve already had a flu jab in previous years, you need another one this year. This is because the viruses that cause flu are always changing.

“I would particularly encourage older people, adults and children in at risk groups and mums-to-be to make sure they have their flu jab to protect themselves.  For mums –to –be this protects themselves and their unborn babies as flu can lead to serious complications in pregnant women. National guidance states the vaccine is safe throughout pregnancy and can protect newborn babies up to about four to six months from birth.

“For most healthy people not in at risk groups, flu remains a mild illness and generally they will recover in a few days after getting lots of rest, drinking plenty of fluids and using over-the-counter remedies such as paracetamol.”

“You can also prevent the spread of the virus by always carrying a tissue and using them to catch coughs or sneezes, disposing of the tissue and then washing your hands.

“If you aren’t getting any better then stay at home and call your doctor or call 111 for non-urgent medical advice.”

If you haven’t received a letter or are a main carer of an older or disabled person you should contact your GP to check if you qualify.

The vaccine for young children is also now a safe and effective nasal spray rather than an injection.

Anyone not at risk can contact their local pharmacy to find out how they can receive the flu vaccination although a charge will apply.

 

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15/10/13 / News

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What is integrated care?

We have joined forces with our partner organisations to develop an integrated care animation.

It illustrates in layman’s terms the vision of joining health and social care across the district to deliver: right care, right place, right time.

Raf Rashid, GP and clinical board member, Bradford City CCG, said: “Integrated Care for Adults will encourage co-working and communication between the different organisations that provide support to our residents. It will provide a joined-up, holistic approach to care within communities and prevent the need for stays in hospital. This short DVD explains our vision to achieve ‘joined up’ care.”

*Integrated Care for Adults programme is run by local providers of health and social care, including our three clinical commissioning groups (CCGs), Bradford District Care Trust, Bradford Teaching Hospitals NHS Foundation Trust, Voluntary Services, and the City of Bradford Metropolitan District Council.


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14/10/13 / News

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Blood in your pee? Even if it’s just once, tell your doctor

Local clinical leaders are urging people across Bradford and Airedale who have noticed blood in their pee, even if it’s just once, to tell their GP.

In support of the national Be Clear on Cancer campaign – which starts on 15 October - local clinical leaders from the three local clinical commissioning groups (CCGs): Airedale, Wharfedale and Craven; Bradford City and Bradford Districts are raising awareness of kidney and bladder cancer symptoms to encourage people who notice blood in their pee to go to their GP.

Over 7,500 people die each year from kidney or bladder cancer in the UK. In 2010/11, 32 people died from bladder cancer and 35 people died from kidney cancer in Bradford and Airedale - numbers which could be decreased if the common symptoms were widely known.

The outcomes in the UK are worse than those in some European countries and it is estimated around 1,000 deaths from these cancers could be avoided if the UK matched the best in Europe. The key to this is early diagnoses from recognising the symptoms.

Dr Ian Fenwick, the district’s clinical lead for cancer, said: “The symptoms for kidney and bladder cancers can be easy to ignore and can sometimes go unnoticed. We are extremely keen to raise awareness about the signs and symptoms of both cancers as early diagnosis means they are easier to treat. We are encouraging people to seek help.”

“The message from the campaign is simple: if you have noticed blood in your pee, even if it’s just the once, tell your GP. This simple step could save your life.”

Following the success of the bowel and lung cancer campaigns, this year’s campaign is aimed at predominantly men over the age of 50, as they are at most risk. From 15 October, adverts on TV, print and radio are raising awareness about checking for blood in your pee as well as highlighting the other symptoms of both cancers.

Other kidney cancer symptoms include:
• pain below your ribs that doesn’t go away
• a lump in your stomach.
Other bladder cancer symptoms include:
• needing to pee very often or very suddenly
• pain while peeing.
Awareness events are also taking place across the UK in a bid to speak to people face-to-face and offer them health advice to prevent kidney and bladder cancer. 

 
There are ways to help the prevention of both cancers:
Stop smoking: One of the most common causes of bladder cancer is tobacco smoke. Stopping smoking as a soon as possible is one of the main ways to prevent bladder cancer and other serious conditions, it is always worth quitting. For every year you give up smoking the risk of getting a serious illness, such as bladder or kidney cancer decreases.
To get help to quit, call the local stop smoking service on: 01274 437700 or email: stopsmoking@bradford.gov.uk
Look after yourself: Try and maintain a healthy weight and keep active. This doesn’t mean you have to do a lot of exercise but try fitting it into your day such as, getting off the bus one stop early or taking the steps instead of the lift. It is recommended that adults do at least 150 minutes of moderate exercise per week.
Eat healthily: Try and eat at least your five a day. This is highly important not just to help the prevention of bladder and kidney cancer but is one of the simplest ways to become healthier and avoid many serious illnesses.

For more information please contact the communications team on: 01274 237719 or email: communications@wsybcsu.nhs.uk

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14/10/13 / News

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School nurses help more children with asthma

School nurses across Bradford and Airedale are helping local clinical leaders to raise awareness of important management plans for children and young people with asthma.

[caption id="attachment_1259" align="alignright" width="300" caption="Dylan Mynard shows off his ‘wheezy child’ asthma management plan with his mum, Jennifer (left) and Jean Nixon of Bingley school nursing team (right)."][/caption]

As the new term starts, school nurses at Bradford District Care Trust are making sure that letters have been sent home with all pupils who have asthma to urge their parents to make sure they are managing their child’s symptoms by getting an individual ‘wheezy child’ care plan.

Jean Nixon, from Bingley school nursing team, said: “Management plans are so important as they make clear what medication young people need to take and when. They also contain clear instructions so teachers know what best to do for the young person during an asthma attack. I would encourage all parents with children with asthma to have one. They are available from your GP practice.”

The management plans are proven to make hospital admissions for asthma attacks four times less likely.

Developed in partnership with the three local clinical commissioning groups (CCGs): Bradford City; Bradford Districts; and Airedale, Wharfedale and Craven CCG; the initiative started in the summer and is being led by GP surgeries and hospitals across the district. They have electronic or paper versions of the plans, which will be reviewed, updated and given out every time a child visits the doctor about their asthma.

The plans provide important information about a child’s inhalers and other medication, and how and when they should be used. They also give advice on what to do in response to symptoms of differing levels of severity. Each child can have copies for parents, teachers, child minders, relatives and other carers, so all adults who supervise the child are aware of their condition and can use the plan to help them manage it.

Dylan Mynard, aged eight years old, is a pupil at Trinity and All Saints CofE Primary School in Bingley. He said: “My plan helps my teachers know what inhalers I have, when I need to take them and how much I need to take. It also explains how I take my inhaler so if I can’t take it myself they would know what to do. I always update my plan when I get a new inhaler or if something changes that my teacher needs to know.”

Dylan’s mum, Jennifer Mynard, said: “Now we have a management plan in place for Dylan, so everyone understands his needs. When a school support teacher comes in or Dylan goes on a school trip, for example, people can read his plan and instantly know his needs.”

The initiative has come in response to high levels of hospital admissions for asthma in the district and as a result of focus groups with patients and feedback from doctors, nurses and other health and social care professionals.

Dr Louise Clarke, the CCGs’ clinical specialty lead for children and young people, said: “Young people and parents of children with asthma need consistent, clear messages from health professionals about managing their asthma. The plans are designed to help deliver this, and also to help young people and their families manage their asthma well so that it doesn’t stop them from doing their normal activities.

“Using a plan also improves the quality of life for the child; resulting in less days missed from school and he or she being able to take part in sport and school activities. The school nurses’ help in getting letters home to pupils’ families is a great way to make sure as many children as possible benefit from getting a plan.”

The letters urge parents to arrange for their child to have an asthma review at their GP surgery and to ask for new ‘wheezy child’ care plan, if they do not already have one.

Posters promoting the plans are also on display in local hospitals, GP practices, pharmacies, health visitor and school nurse clinics.

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10/10/13 / News

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Young people’s ideas help shape local health services

Young people in Bradford are influencing how NHS money will be spent to drive up quality and innovation in local healthcare services.

A group of young people who have experience of using Bradford District Care Trust’s Child and Adolescent Mental Health Services (CAMHS) have been working with Bradford City Clinical Commissioning Group (CCG) to highlight what matters to them in using mental health services.

With support from Barnardo’s participation co-ordinator, Nicola Swales, the young people identified a number of changes and improvements which could be made to services, based on their own experiences. Their ideas are now being considered by the CCG as part of a scheme to improve quality in local services.

One of the main issues identified was the need for an improved transition process as people move from young people’s to adult mental health services.

The CCG is now considering the group’s ideas as part of the commissioning for quality and innovation (CQUIN) scheme, which means service providers get extra funding if they significantly drive up quality and innovation in certain services they offer.

Nicola Swales said being involved with the CCGs was a very positive experience for the young people as they felt their views were being heard and acted on. “It’s really important to involve children and young people in how health services are designed, planned and delivered because they are the actual patients experiencing the services,” she added.

Max Mclean, lay member for patient and public involvement at Bradford City CCG, said the young people’s involvement was a great example of the CCG learning from real-life experiences of using local services.

“Their suggestions for improving mental health services shine through as really clear and well thought out: exactly the type of information we need to hear about to help us make commissioning decisions for the future. This is a great example of patients directly influencing the way services are provided.

“World Mental Health Day is on 10 October – a reminder to everyone of the importance of good mental health and wellbeing; so it’s fantastic that we have local young people leading discussions on such an important topic as mental health, and that their ideas are being looked at as possible areas for CQUIN funding.”

Mark Vaughan, locality manager, at Bradford District Care Trust, said: “We are passionate about improving our mental health services for young people across the district and already work closely with Nicola and the U Can B Heard young people’s group to make participation a reality in shaping services. 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08/10/13 / News

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Bradford CCGs shortlisted for top award

The new NHS organisations responsible for buying and designing healthcare services for people in Bradford have been shortlisted for a prestigious national award.

Bradford City Clinical Commissioning Group (CCG) and Bradford Districts CCG have jointly won through to the finals of the Health Service Journal Awards for the Clinical Commissioning Group of the Year award.

They will have to wait until an awards ceremony on 19 November to find out if they have beaten five other CCGs shortlisted for the award.

The Bradford CCGs were chosen for their drive, innovation and commitment to work with patients, partners and the public to deliver excellent local healthcare for local communities.

Their work to create more joined-up health and social care services, known as integrated care, also caught the judges’ eye.

The CCGs are developing integrated care in partnership with other local NHS organisations, Bradford Council and voluntary and community services, to transform and integrate health and social care services so that patients get the right care at the right time, and in the right place.

Pilot integrated care projects running in the district have already shown a reduction in unplanned admissions to hospital and good results in preventing delayed discharges from hospital, especially for elderly people.

Other projects to tackle health inequalities and drive up the quality of healthcare services provided are also priorities which the CCGs are tackling head-on. And patients are being involved at every step of the way too, so the CCGs learn from their experiences to make changes that really matter to local people.

Dr Akram Khan, clinical chair of Bradford City CCG, said:
“I’m delighted that our work is starting to have a positive impact on local patients; we have some big challenges ahead of us but it’s really rewarding to be shortlisted for this award in our first year.”

“This is great news and a real accolade for the Bradford CCGs,” added Dr Andy Withers, clinical chair of Bradford Districts CCG. “We’ve got a real opportunity to drive change in the local NHS and are looking forward to taking local people with us as we improve services and help patients to live longer, healthier lives.”
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07/10/13 / News

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Life-changing surgical technique praised by women

A surgical technique pioneered in primary care in Bradford, which can reduce the need for women to have a hysterectomy, has clocked up over seven years of life-changing outcomes.

The procedure, known as Novasure endometrial ablation, is carried out on the NHS at Bradford’s Westwood Park Diagnostic and Treatment Centre, which was the first place in the country to do it as an outpatient procedure under local anaesthetic outside of a hospital setting.

Almost 200 women have been treated using the technique and it continues to be praised by patients for the dramatic difference it makes to many of their lives.

The Bradford, Airedale, Wharfedale and Craven clinical commissioning groups (CCGs) commission the service which is carried out in a primary care setting, meaning women do not have to travel to hospital and are able to leave just an hour after surgery.

Endometrial ablation is used to treat women who experience abnormally heavy menstrual periods and involves the surgical removal of the lining of the womb.

Treatment takes about 90 seconds and requires local anaesthetic. In the latest survey of women who had the surgery, the vast majority said their symptoms had gone completely or improved significantly, and they would recommend it to a friend.

Comments such as: “I have got my life back”, “best thing I have ever done” and “amazing procedure” reflect the difference the procedure has made to women’s lives.

Dr Anne Connolly, the CCGs’ clinical specialty lead for maternity, women’s and sexual health, said the results continued to show the success of the procedure.

“I’m delighted that Bradford’s still leading the way in delivering a procedure which can literally be life-changing for women who suffer from very heavy periods,” said Anne. “It can also reduce the need for women to have a hysterectomy – which is more cost efficient for the NHS and means patients can get back to work much sooner, without the recovery time needed for major surgery.

“Our local CCGs are committed to continuing this service which is available for any women in England to access, as it’s on the Choose and Book system.”

Novasure is part of the hysteroscopy service available to women in Bradford which means they have faster access to a range of gynaecological treatments and investigations.

The service is run by Dr Connolly, who is also a Bradford GP, and nurse hysteroscopist, Sister Helen Ludkin, working in partnership with Professor Sian Jones, consultant obstetrician and gynaecologist, from Bradford Teaching Hospitals NHS Foundation Trust.

Prof Jones added: “Our results continue to be very encouraging; we have short waiting times and recovery is very quick for most women. The procedure is not suitable for everyone with this problem but for the majority of women it really works and can make a huge difference to their lives.

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03/10/13 / News

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Warm Homes and Healthy People project shortlisted for award

Bradford's Warm Homes and Healthy People project has been shortlisted for a prestigious award.

The programme has been shortlisted for a 2013 Health Service Journal award in the category of Improved Partnerships between Health and Local Government.

The initiative aimed to help vulnerable people keep warm by giving people information and advice, providing practical support and getting neighbours to help each other.

It was a partnership programme between Bradford Council, the local NHS Clinical Commissioning Groups (CCGs): Airedale, Wharfedale and Craven; Bradford City; and Bradford Districts; and the Voluntary and Community Sector (VCS) in the district.

Funding for the programme came from CCGs and the Department of Health.
The winners will be announced on Tuesday, 19 November.

Coun Amir Hussain, Bradford Council's Executive Member for Adult Services, said: "It is a real honour to be shortlisted for this award and shows the success of the scheme that directly helped some of the most vulnerable people in the district during the harsh winter weather."

Dr Piush Patel, the CCGs’ clinical lead for urgent care, said: “Harsh weather conditions can have a dramatic impact on everyday life, particularly for those who are most vulnerable – including the elderly and those with a long-term condition or disability – so it was really positive for health to work with the local authority and VCS groups to support people through last winter.”
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26/09/13 / News

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    [title] => New and improved pathway for patients with deep vein thrombosis (DVT) 
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New and improved pathway for patients with deep vein thrombosis (DVT)

Hundreds of people with deep vein thrombosis (DVT) living in Bradford can now receive care closer to home thanks to the development of a new diagnostic and treatment pathway.

Clinical leaders from the two Bradford clinical commissioning groups (CCGs): Bradford City and Bradford Districts, developed the innovative pathway to improve patient care and deliver better health outcomes.

Historically, most people with suspected DVT were admitted to hospital for diagnosis and, if confirmed, treatment.

However, evidence suggested that most non-complex DVT patients could be cared for by their GP, which in turn would be more convenient and help patients to manage their condition better.

Following a review of DVT services provided across the district, CCG clinical leaders identified poor health outcomes for people living with DVT.

By actively engaging hospital clinicians, particularly staff from radiology, haematology and acute medicine departments, the CCG looked at how services could be transformed to help improve the patient experience.

The new pathway will see GPs assessing patient’s symptoms and medical history; and using a blood test to gauge the likelihood of DVT. If DVT is suspected, patients would receive treatment from the GP and a prompt scan at the hospital.

If a DVT is confirmed, patients will receive expert advice on the length of treatment and how to avoid future problems at Bradford Teaching Hospitals’ specialist thrombosis clinic. The new care pathway means that the majority of people avoid hospital admission, receiving expert advice from the most appropriate person at the most appropriate time in their treatment.

Anticoagulation Europe, a patient information group, acted as a critical friend to help provide a patient’s perspective and offer advice about the new pathway.

Dr Matthew Fay, a GP and a key figure in developing the new pathway, said: “Improving the health of all our patients is at the heart of everything we do and this is a great example of how community clinicians and hospital clinicians can work together to improve local health services.

“This development represents an important shift in the way we traditionally deliver health services.

“It means that hundreds of patients are receiving the care and treatment they need to manage their condition without hospital treatment. With the help of their GP, patients are aware of the importance of their medicine and the positive impact this has on their health and well being. We believe this will help them to keep up with their treatment plan.”

In the first 18 weeks of piloting the new pathway, 263 patients avoided treatment in hospital, saving £51,000. By delivering services in this way, the CCGs expect to save up to £250,000 a year.

The success of the pathway has led to many requests from other CCGs across the country to learn from the CCGs’ experience. 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17/09/13 / News

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    [date] => 2013-09-12
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High profile delegation from Middle East visits Airedale GP Practice and hospital

A prestigious delegation from the Middle East made a trip to Airedale to find out more about how hospital and primary care systems are being used in the UK.

The 12 delegates included ministers and senior government officials in the field of health economy, education and information technology and from Bahrain, Oman, Kuwait, Saudi Arabia, and United Arab Emirates.

They were representing the Gulf Cooperation Council and looking at potential investments in seamless systems linking primary to hospital care which improve the patient experience.

The delegation was met by Bridget Fletcher, chief executive of Airedale NHS Foundation Trust, Dr Andrew Catto, executive medical director and Dr Richard Pope, consultant.

They were visiting Airedale as a flagship hospital for how it uses technology to improve care for patients including telemedicine and a patient administration system (PAS) that allows a single patient record to be shared between primary, secondary and social care professionals. It means that clinicians across the health community have access to information about their patients electronically, which is a step closer to the vision of a shared electronic patient record (EPR) and is already proving to be beneficial for the patients by providing safer and quicker care.

The delegation also visited the hospital’s Telehealth hub which uses the latest video conferencing technology to connect patients and staff, 24-hours-a-day, seven-days- a-week, to specialist medical care at the touch of a button. They had the chance to speak to a resident live on screen about the benefits of being able to get urgent medical help from hospital consultants without having to leave the comfort of their own home.

Dr Richard Pope, consultant in diabetic medicine at Airedale Hospital NHS Foundation Trust, has worked extensively on electronic health records for 13 years and is now developing IT supported self care services for people with long term conditions. He also leads on delivering teleconsultation support to people at their own homes and residents in a range of long term care settings.

Dr Pope said: "The delegation came to see how the NHS is addressing the challenges of the increasing number of people with long term conditions and Airedale is a typical district hospital facing these challenges.

“We shared with the group our new ways of working using technology to try and keep people out of hospital and care for them in their own homes.”

They also visited The Ridge Medical Centre on Cousen Road, Bradford, which is part of Bradford Districts Clinical Commissioning Group (CCG) to look at the interaction between primary and secondary care and referral systems. The practice is an early-adopter of technology-led innovations in providing healthcare and has been building robust, electronic, patient records and making paper flows obsolete since the early 1990s.

In June 2006, the practice started to use TPP’s SystmOne product which has helped them to lead the way in delivering integrated clinical care which transcends organisational boundaries in the NHS.

With the help of a volunteer patient with two long-term conditions, Drs John and Anne Connolly demonstrated to the delegation how primary care services and the interface between primary care and secondary care can be re-designed by using leading-edge technology to deliver seamless, efficient care and to improve patient experience.

Dr John Connolly, a GP at The Ridge Practice for more than 20 years, has helped to encourage clinical teams across the district to exploit shared electronic records where this can improve safety and quality. He now works part-time as clinical lead at TPP.

Dr Connolly said: "This visit was a great opportunity to explain the pressure which the NHS is under at the moment. 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12/09/13 / News

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Let’s talk about health: learning from Bradford patients and communities

Clinical leaders in the Bradford city area are meeting people from GP practices and community groups on Thursday (5 Sept) to talk about how they can influence their local health services and encourage others to have their say too.

Bradford City Clinical Commissioning Group (CCG) is committed to involving local people in helping to shape health services and sharing their views, so the CCG can really learn from their experiences - both good and bad.

Dr Waheed Hussain and Max Mclean, from Bradford City CCG’s governing body, have invited members of local practice patient groups and people from a range of community groups to a meeting at Carlisle Business Centre.

It is an opportunity for different people to meet each other and find out more about the CCG and how they can have a say in the important decisions it makes about healthcare services. Discussions will also centre on how a patients’ forum can be developed across the city; and exploring how a patient group network and a Citizens’ Assembly might work.

Patient and public engagement – a priority area for the CCG – will also be on the agenda with the CCG keen to hear people’s views on how it can get more people involved in the way their health services are organised and run. Getting patients involved, and the CCG learning from their experiences, can help improve the quality of healthcare services.

If you would like to tell the CCG about your experiences, please contact: engage@bradford.nhs.uk. 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03/09/13 / News

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Pioneering new scheme to provide joined-up care for homeless people

Improving the health and wellbeing of the homeless and other vulnerable people from excluded groups in Bradford is at the heart of a new scheme being pioneered by a GP practice in the city centre.

At its governing body meeting on Wednesday (4 Sept), Bradford City Clinical Commissioning Group (CCG) will learn more about the scheme and hear from two people with experience of homelessness about the difficulties they faced in accessing health and social care.

Bevan Healthcare, a GP practice providing health and social care to homeless people, asylum seekers and refugees across the Bradford district, has teamed up with Pathway, a health charity working to improve the health of homeless people, to win Department of Health funding for the new pilot project.

Over the next 12 months a Bevan Pathway team will be formed in Bradford – the first place in the north of England to do this - to work with homeless people, vulnerable migrants and people from other excluded groups who get admitted to hospital.

Dr Akram Khan, clinical chair of Bradford City CCG, said:
“Bevan Healthcare already provides a unique service to some of the most socially excluded groups of people in Bradford, who often struggle to access mainstream health services. This exciting new project will extend that work into the hospital setting so that patients are given a real chance to move on with the help and support they need.”

Pathway has already shown that an integrated care coordination team can improve outcomes for homeless patients so they have less repeat hospital admissions and shorter stays for further admissions. The Bradford team can also help join-up health and social care services so patients have support and access to other services when they leave hospital.

The team aims to use a patient’s stay in hospital as an opportunity to review their whole care needs – across housing, social care, mental health, and drug and alcohol services. Patients will also be supported to look at their own situation, and think about a different life pathway when they leave hospital.

Two people who have experienced homelessness firsthand are Gary Staniforth and Emmerson Walgrove. They will tell Bradford City CCG’s governing body about how the Bevan Pathway could have helped them when they were vulnerable and needed support to access health and social care services.
“It is really important that if you catch people at crisis point you don’t let them go, but keep them engaged and connected,” said Gary. “At one point I had nowhere to go and I know the damage that can be done if you don’t have any support.”

While homeless, Emmerson had a severe asthma attack and ended up in hospital. “No-one asked me where I had been staying and no-one asked me if I had anywhere to go,” he said.

The Bevan Pathway scheme will reveal levels of hidden local health needs and inequalities among this vulnerable group of people. This important information will help Bradford City CCG and its other health and social care partners to understand these people’s needs and plan services around them.

Bradford City CCG’s governing body is holding its meeting in public at Carlisle Business Centre, 60 Carlisle Road, BD8 8BD, on Wednesday 4 September at 1pm. The agenda and associated papers are available here.

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02/09/13 / News

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Don’t forget repeat prescriptions this bank holiday weekend

Being ill is never fun, especially over a bank holiday; that’s why people across Bradford, Airedale, Wharfedale and Craven are being urged to make sure they order any repeat prescriptions they need ahead of their GP practice closing on Monday (26 Aug).

Forgetting to get repeat prescriptions puts a lot of extra work on GP out-of-hours services over bank holidays when people realise they have run out of their regular medication and need to get more supplies urgently.

Local clinical commissioning groups (CCGs) in the district are asking patients to phone their GP as soon as possible this week if they need regular medicines to last over the August bank holiday.

Dr Akram Khan, clinical chair of Bradford City CCG, said:
“It’s often easy for people to overlook the bank holiday when it comes to ordering repeat prescriptions, but forgetting to get enough supplies can put a lot of strain on out-of-hours services which are there to deal with urgent health problems – not to issue repeat prescriptions.

“The message is simple: if you have a repeat prescription, please check that you have enough to last over the three days that your GP practice is closed. That way you don’t risk getting ill if you run out or have to take up an out-of-hours GP’s time to issue another prescription.”
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19/08/13 / News

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Tell your doctor if you have had a cough for more than three weeks

Local clinical leaders are urging people across Bradford and Airedale who have been coughing for more than three weeks to visit their GP.

In support of the national Be Clear on Cancer campaign, local clinicians from the district’s CCGs: Bradford City, Bradford Districts and Airedale, Wharfedale and Craven, are raising awareness of lung cancer symptoms to encourage people with a persistent cough to contact their GP early.

Lung cancer is a major cause of death across our district – it claims around 274 lives in Bradford and Airedale each year. It is currently England’s biggest cancer killer, with around 28,000 deaths each year and the UK’s survival rates lag behind comparable countries.

Dr Ian Fenwick, the district’s clinical lead for cancer, said: “In the UK, more people die from lung cancer than any other cancer and we know they have a better chance of survival the earlier the cancer is diagnosed.
“We are extremely keen to raise awareness about the signs and symptoms of this disease and encourage our patients to seek help earlier.

“The message from the campaign is simple: if you have a persistent cough for three weeks or more, visit your GP. This simple step could save their life.”

Following the successful 2012 campaign, this year’s campaign is aimed at men and women over the age of 50, as they are at most risk. Since the beginning of July, adverts on TV, print and radio are raising awareness about the symptoms, which include:

  • a persistent cough for three weeks or more

  • a cough that has got worse or changes

  • repeated chest infections

  • coughing up blood

  • breathless

  • feeling more tired than usual for some time

  • losing weight for no obvious reason

  • an ache or pain in your chest or shoulder that has lasted some time.


Awareness events are also taking place in shopping centres across the UK in a bid to speak to people face to face and offer them health advice to prevent lung cancer.

Lung cancer prevention: not smoking is the most effective way to avoid getting lung cancer.

Stop smoking: The best way to prevent lung cancer and other serious conditions is to stop smoking as soon as possible, it is always worth quitting. Every year people do not smoke, the risk of getting serious illnesses, such as lung cancer, will decrease.
After 10 years of not smoking, the chances of developing lung cancer falls to half that of a smoker.
To get help to quit, call the local stop smoking service on: 01274 437700 or email: stopsmoking@bradford.gov.uk

Diet: Research suggests that eating a low-fat, high-fibre diet, including at least five portions a day of fresh fruit and vegetables and plenty of whole grains, can help people reduce the risk of lung cancer, as well as other types of cancer and heart disease.

Exercise: There is strong evidence to suggest that regular exercise can lower the risk of developing lung cancer and other types of cancer. 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23/07/13 / News